New research from Jumio reveals Singapore consumers feel deepfakes erode trust in politicians, with 76% reporting increased skepticism in online content
Jumio, the leading provider of automated, AI-driven identity verification, risk signals and compliance solutions, today released new findings from its Jumio 2024 Online Identity Study, revealing growing concern among the general public on the political influence AI and deepfakes may have on Singapore’s next election, and how they might influence trust in online media. Developments in AI and machine learning have made it much easier to create compelling fake news stories, altered images, videos or audio recordings. This technology can fabricate events, statements and appearances, spreading misinformation quickly and deceiving viewers who often take these false narratives as legitimate news.
Recent examples highlight the real-world impact of deepfakes on political processes. Indonesia’s social media channels saw AI being abused for political purposes prior to February’s elections, including a long-deceased army general endorsing the incumbent. In Singapore, officials are considering a temporary ban on political deepfakes ahead of the next general elections, which have yet to be called but must happen by November 2025. South Korea took a similar approach, imposing a 90-day ban on deepfakes before its April 2024 election.
Jumio’s study examined the views of more than 8,000 adult consumers, split evenly across the United Kingdom, United States, Singapore and Mexico, providing a comprehensive global perspective on the impact of deepfakes. The data revealed that:
- 83% of Singapore consumers are worried about the potential for AI and deepfakes to influence upcoming elections in their country, compared to 75% globally.
- Singapore consumers feel deepfakes undermine trust in politicians and media, with 76% reporting increased skepticism in the content they see online, compared to the last election.
- Singapore consumers are most confident in their ability to easily spot a deepfake of a political figure or celebrity — 60% compared to just 33% in the UK, 37% in the U.S. and 51% in Mexico.
- 66% of consumers in Singapore say they trust political news that they see online, despite the possibility of encountering audio, video and image deepfakes, compared to the global average of 43%.
“With half of the global population participating in elections this year, the potential influence and impact of generative AI and deepfakes demand our immediate attention,” said Jumio CEO Robert Prigge. “Public faith in online information is crumbling, demanding a transparent discourse to confront this challenge and empower citizens with the tools to discern and report deepfakes. Online platforms hold a critical duty to leverage cutting-edge detection measures like multimodal, biometric-based verification systems to fortify our defenses against deepfakes influencing pivotal elections.”
Find additional data and insights here.
Methodology
The research was conducted by Censuswide, with 8,077 consumers split evenly across the United Kingdom, United States, Singapore and Mexico. The fieldwork took place between March 25 and April 2, 2024. Censuswide abides by and employs members of the Market Research Society and follows the MRS code of conduct which is based on the ESOMAR principles and are members of The British Polling Council.
About Jumio
Jumio helps organizations to know and trust their customers online. From account opening to ongoing monitoring, the Jumio platform provides advanced identity verification, risk signals and compliance solutions that help you accurately establish, maintain and reassert trust.
Leveraging powerful technology including automation, biometrics, AI/machine learning, liveness detection and no-code orchestration with hundreds of data sources, Jumio helps you fight fraud and financial crime, onboard good customers faster and meet regulatory compliance including KYC and AML. Jumio has processed more than 1 billion transactions spanning over 200 countries and territories from real-time web and mobile transactions.
Based in Sunnyvale, Jumio operates globally with offices and representation in North America, Latin America, Europe, Asia Pacific and the Middle East and has been the recipient of numerous awards for innovation. Jumio is backed by Centana Growth Partners, Great Hill Partners and Millennium Technology Value Partners.
For more information, please visit www.jumio.com.
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